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Hive-Inn, a new hotel concept by Hong-Kong-based architects at OVA Studio, looks like what might happen if Times Square and Las Vegas had a baby. And that baby grew up and had a baby with the game Jenga.

The structure is composed of recycled shipping containers that could be inserted and removed, depending on the needs of the hotel. The building's grid structure would allow one container to be slotted in and taken out without disturbing the containers above or below. Because of this, the architects postulate, these shipping container rooms could be sponsored by major brands. It's a curious branding idea. A company like Ferrari, for instance, might sponsor a room and outfit it inside and out. These company-sponsored containers might only included in the hotel for a limited time before they're swapped out for a room designed by another company.

โรงแรมคอนเทนเนอร์

โรงแรมคอนเทนเนอร์

โรงแรมคอนเทนเนอร์